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Wine Industry - "How Do You Do, Fellow Kids?"
Appealing to Millennials and Gen-Z
The irony is that cheugy, long-form writing on a winery website is not something that the 21-40s are going to read. -
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Fall 2023 Member Release
We've Reserved These Wines Just For You
Full release details after the jump. -
Join Our Team!
It's pretty rad.
Help us give people a great time when they visit Red Mountain. -
We've lived on Red Mountain for fifty years.
And It Keeps Getting Better
When my grandfather John Williams got it into his head that Red Mountain might be a great place to grow grapes, people thought he was nuts. Now people call Red Mountain the premier grape-growing region in the New World. We just call it Home.
John Williams and Jim Holmes became fast friends after their desks were pushed together at an engineering firm in the 1960’s. Their mutual appreciation for wine led to a wild idea to plant a vineyard on an overlooked expanse of desert on the edge of town. The rest, as they say, is history.
Family Hospitality
We’ve been hosting visitors to Red Mountain for nearly as long as we’ve been farming here. We love sharing our wine and sharing stories from the early days on the mountain. Come have a taste and see what makes this region so special.
This mountain of ours is a little different.
(AND SO ARE WE)
We care a lot about Red Mountain, and we care a lot about our family’s tradition and history here. We are stewards of this place and the traditions we have built. Let me tell you a bit about it.
Uncommon Goodness.
No investors. No banks. Only a family, some vineyards, and a reputation
to uphold. Our mission is simple: grow grapes that capture the essence
of our place, and release wines of utmost character and purpose that
reward the drinker every time a cork is pulled.